Cookie Policy

1. What Are Cookies

Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how visitors use their site.

Cookies allow websites to remember your preferences, keep you signed in, and provide personalized content. They can be "session cookies" which are deleted when you close your browser, or "persistent cookies" which remain on your device for a set period or until manually deleted.

2. Types of Cookies We Use

Shop Brilliant LLC uses the following types of cookies on our website:

2.1 Essential / Strictly Necessary Cookies

These cookies are required for the website to function properly. They enable basic functions like page navigation, secure access to authenticated areas, and remembering items in your shopping cart. The website cannot function properly without these cookies.

• Session Management: Cookies that maintain your session state as you browse our jewelry collections
• Security: Cookies that help protect against fraudulent activity and ensure secure browsing
• Form Data: Temporary storage of form inputs to prevent data loss if you navigate away

2.2 Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings. If you decline these cookies, certain features may not function as intended.

• Preferences: Remembering your display preferences and settings
• Language: Remembering your language selection
• Layout: Remembering your preferred view settings for browsing our collections

2.3 Analytics Cookies

We use analytics cookies to understand how visitors interact with our website. This helps us improve our website, products, and services. These cookies collect anonymous information about how you use our site, including which pages you visit and any errors you may encounter.

• Page Views: Tracking which pages are most popular among our visitors
• User Journey: Understanding how visitors navigate through our jewelry collections
• Performance: Measuring page load times and identifying technical issues

2.4 Marketing Cookies

These cookies are used to track visitors across websites. The intention is to display advertisements that are relevant and engaging for the individual user. These cookies are only set with your explicit consent.

• Advertising: Delivering relevant advertisements about our jewelry collections
• Retargeting: Showing you products you may have viewed but not purchased
• Social Media: Integration with social media platforms

3. How We Use Cookies

We use cookies for the following purposes:

3.1 Site Functionality

To ensure our website operates correctly, including maintaining your session, providing secure access, and enabling core functionality such as viewing our jewelry collections and using our contact form.

3.2 User Experience

To enhance your browsing experience by remembering your preferences, saving your settings, and providing personalized content based on your interests in our gold, silver, and precious stone jewelry.

3.3 Analytics

To analyze how visitors use our website, helping us understand which jewelry collections are most popular, identify areas for improvement, and optimize our website's performance.

3.4 Marketing (With Consent)

To deliver relevant content and advertisements about our jewelry products and services, but only when you have given us explicit permission to do so.

4. Third-Party Cookies

We may use third-party services that set their own cookies. These third parties have their own privacy policies regarding how they use cookies:

Provider	Purpose	Cookie Type
Google Maps	Interactive map display on our contact page showing our boutique location	Functional, Analytics
FormSubmit	Secure processing of contact form submissions	Essential
Google Analytics	Website traffic analysis and user behavior insights	Analytics

These third-party services may collect information about your visit to our website and your device. We encourage you to review the privacy policies of these third parties for more information about their cookie practices.

5. Cookie Duration

Cookies can be either session cookies or persistent cookies:

5.1 Session Cookies

Session cookies are temporary and are deleted from your device when you close your web browser. We use session cookies to maintain your session state while browsing our website and to provide secure access to certain features.

5.2 Persistent Cookies

Persistent cookies remain on your device for a specified duration or until you manually delete them. The duration varies depending on the purpose of the cookie:

• Essential cookies: Up to 1 year
• Functional cookies: Up to 1 year
• Analytics cookies: 2 years maximum
• Marketing cookies: Up to 90 days

6. Managing Cookies

Most web browsers allow you to control cookies through their settings. Here's how to manage cookies in popular browsers:

Please note that restricting or blocking cookies may impact the functionality of our website and your ability to browse our jewelry collections effectively.

7. Opting Out

You can choose to opt out of non-essential cookies at any time:

• Use the "Customize Preferences" option in our cookie consent banner to select which cookies you wish to accept
• Clear your browser's cookies and cached data
• Use browser settings to block third-party cookies
• Install browser extensions designed to block tracking cookies

To opt out of Google Analytics cookies, you can also use the Google Analytics Opt-out Browser Add-on.

8. Impact of Disabling Cookies

Features that may be affected include:

• Inability to remember your preferences and settings
• Reduced functionality of our contact form
• Less relevant content and recommendations
• Inability to use certain interactive features
• Slower page loading times

Essential cookies cannot be disabled as they are necessary for the website to function properly.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. Any changes will be posted on this page with an updated "Last Updated" date.

We encourage you to review this policy periodically to stay informed about how we use cookies. Your continued use of our website after any changes constitutes acceptance of those changes.

10. Contact Information

If you have any questions about our Cookie Policy or how we use cookies, please contact us:

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